New video solutions for making quick and precise business decisions that aid marketing, product, and insight leaders have been introduced by Voxpopme. Automated analytics of the platform and human intelligence are combined in Voxpopme’s video survey software for gathering insights from video feedback.
The two new solutions in the platform include “Theme Builder” and “Enhanced Filter”. By allowing to design unique themes for video feedback you record in Voxpopme, Theme Builder provides absolute control over video analysis. Information regarding customers can be merged with automated analytics through video feedback classification by providing unique themes along with automated themes from the platform.
Video insights can be obtained quickly using “Enhanced Filters”. Voxpopme’s new update enables the recording of hundreds of video responses from video surveys, which helps in examining video data quickly. Videos can be filtered according to unique response data, such as automated and custom themes. More information can be obtained by layering data using existing filters.
Voxpopme CEO Dave Carruthers commented: “I’m excited to share two new video analysis tools with business leaders today. Multi-market, multi-question video surveys are commonplace in marketing, product, and insights departments worldwide, giving execs huge volumes of video data. But to be valuable, video feedback needs to be digestible. Our engineering team has once again delivered features that speed up the video analysis process while giving an added layer of control to executives that are looking to understand customers better.”
Theme Builder and Enhanced Filter are available on the new and old versions of the Voxpopme platform.