TicketSwift and Stats Perform, the sports tech company that provides data and artificial intelligence (AI) technology, announced a multi-year partnership. Stats Perform will provide real-time scoring, player statistics, and dynamic headlines on TicketSwift using its Premium level data and SmartRatings product.
Ron Warner, Founder of TicketSwift, said: “We recognize and appreciate what the ticket industry companies have done over the years to create their infrastructures and recognize how hard it is to change their core software applications. This is why we will create solutions to play along with everyone’s systems, giving the fan the best possible experience across multiple platforms.
He added, “When we started to look at specific data companies within the market who could provide us with what we needed to be successful, there was one company who stood out…that was Stats Perform. They are forward-thinking, extremely well-versed in just about every application of sports data, and extremely eager to create new innovations. This was a major win, and I am excited to see what we can build moving forward together.”
TicketSwift will also use Stats Perform’s SmartRating product to create a dynamic pricing model to increase ticket revenue. TicketSwift’s new service will enable fans to make more informed choices about when and where to buy tickets during a game. In-game ticket sales are handled by TicketSwift, a company that sells tickets before and during games. Among its clients are the Cleveland Cavaliers.
Stats Perform, Steve Xeller, Stats Perform Chief Revenue Officer, said: “We are very excited to be partnering with such an innovative and visionary company to jointly deliver such a compelling solution for sports fans and teams. As a member of our SPIN partner ecosystem, TicketSwift is poised to accelerate market awareness and adoption side-by-side with Stats Perform”.
Tickets cannot be sold online once a game has begun in the traditionally ticketing market, and unused inventory becomes of no value once a game is over. With patent-pending technology, TicketSwift has set out to solve that challenge by allowing ticket sales after games have already begun, and dynamically pricing them to maximize unsold inventory.
TicketSwift is part of Stats Perform’s Sports Partners Intelligence Network (SPIN), combining Stats Perform’s top sports intelligence offerings (data, insights, analytics, machine learning, computer vision, and AI) with top partners to develop complementary solutions supported by joint customers.