Tractable, a global provider of artificial intelligence (AI) for visual assessment and disaster recovery, and Impel (previously SpinCar), leading digital automotive engagement software, recently announced a partnership to improve their automotive digital merchandising with real-time damage condition reporting. Tractable will deliver its industry-leading AI to Impel’s customers who are indulged with its 360˚ WalkArounds on dealership website listings with descriptive vehicle condition insights.

Alex Dalyac, CEO and Co-Founder of Tractable, commented, “The number one worry for a consumer buying a used or pre-owned vehicle is its condition and the potential for unseen blemishes and damage that aren’t reported or readily visible. Working with Impel, we’ll help to solve this problem by adding transparency into the process to build greater trust between dealers and customers.”

This partnership will help automotive companies that are utilizing digital merchandising products of Impel to properly examine a vehicle and recognize any external damage with the support of a Tractable condition report. The new venture between the companies will form clarity and attention throughout the vehicle shopping journey. It will help in growing customer trust throughout the vehicle sales process.

Michael Quigley, Impel’s President, and Co-Founder said, “Purchasing a vehicle is one of the largest transactions in a consumer’s lifetime, and with 80% of the automotive shopping journey now happening online, it’s vital that dealers do everything possible to instill confidence in the buying decision. By partnering with Tractable, we can revolutionize online vehicle exploration by enabling dealers to create an engaging and transparent experience that builds consumer trust, providing shoppers with precise and accurate details about a car’s condition and the potential associated repair costs.”

The digital engagement platform from Impel will give access to automotive dealers to provide a more customer-centric experience. The company’s applications are driven by conversation AI technology with a smaller shopper data set that will offer effectiveness and efficiency throughout the whole process of sales to automotive dealers.