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TransUnion Introduces TruAudience Marketing Services

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TransUnion has recently launched TruAudience® solutions that will provide businesses with the foundation for future-proofed customer identities.

Matt Spiegel, EVP of Marketing Solutions and Head of Media and Entertainment Vertical, TransUnion, said, “The marketing and advertising sector is on the precipice of reinvention with the demise of third-party cookies, the rise of privacy-centric solutions, and the overarching need for brands to break down silos and communicate to consumers across channels — from connected TV and audio, to direct mail and linear TV. TruAudience addresses all of these factors which is why industry leaders leverage the TruAudience identity graph as the backbone of their data and identity capabilities.”

TrueAudience consists of three main servicesTrueAudience Identity, TrueAudience Data Marketplace, and TrueAudience Platform. Marketers and advertisers can access each offer directly or through industry partnerships. Businesses can choose from a variety of offerings, including:

  • TruAudience Identity: A three-dimensional, omnichannel approach that enables organizations and households to interact in real-time on any device. Using TrueAudience Identity, targeting, measurement, and attribution can be more accurate, scalable, and timely in both logged-in and open environments.
  • TruAudience Data Marketplace: The TruAudience Data Marketplace enables users to target streaming media based on three dimensions of identity. It features audience segments from dozens of leading industry partners, including Kantar, Comscore, IHS Market, Lotame, and NCSolutions. TruAudience Data Marketplace integrates with leading ad tech platforms and is leveraged by thousands of publishers and marketers. It provides easy access to relevant data as consumers watch videos and listen to audio.
  • TruAudience Platform: Built using the proprietary identity graph, the TruAudience Platform is a rapidly scalable platform that leverages multi-key matching and machine learning to onboard first-party data and model audiences.

Jason Manningham, CEO of Blockgraph, said, “TransUnion is a valued partner, and we share a desire to forge the path forward for privacy-first identity solutions. Together we can better meet marketers’ evolving targeting, measurement and attribution need in a convergent TV landscape, while always putting the consumer and their privacy first.”

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