A unified audio platform, Trinity Audio, has unveiled the first-ever audio advertising experience powered by artificial intelligence (AI). The service makes it simple to consume content while seamlessly incorporating audio-powered adverts. The user experience uses the same AI voice for both the content and the advertising message, similar to how a podcaster reads their podcast’s advertising sponsorship.
Ron Jaworski, CEO of Trinity Audio, said, “For the first-time advertisers can convert their print content with AI-powered ads. As media companies double down on audio strategies, we’re excited to pioneer this effort and help clients combine audio content with targeted advertising. This represents another major step forward in the audio world and provides a new opportunity for publishers to integrate the messages they want to convey to users as they listen to content. We’ve eagerly anticipated what an immersive audio experience could do for our organization; it took Trinity Audio’s AI technology to deliver on the opportunity.”
From podcasts and audiobooks to website audio pages and AI voice assistants on smart speakers, audio is increasing in popularity. This is due to a desire for the audio experience to be as efficient as possible. Audio is a unique content type that allows individuals to multitask while listening, whether on their phones or in public transportation.
Rachel Malpeli, Director of Digital Solutions, McClatchy, said, “We look forward to continuing to work with Trinity Audio to enhance our native advertising offering. The audio quality provides a flawless integration for brands, which enables ads to be presented in a non-invasive manner.
Trinity Audio is the first unified audio platform that helps content owners adapt to create high-value smart audio experiences that innately connect content consumers to the “oral culture” that humans have depended on for centuries.