A global leader in caller ID, spam blocking software, research around call and SMS harassment, Truecaller, has announced a collaborative venture partnership with Tanla Platforms Limited. The Truecaller Business Messaging platform will be based on the Wisely platform from Tanla. During the first year, the estimated volume of instant messages delivered is expected to reach 1 billion.

Alan Mamedi, CEO and co-founder of Truecaller, said, “We have had a fruitful collaboration with Tanla since 2021 through its subsidiary Karix Mobile, where we offer the Verified Business Caller ID for their enterprise customers. That we are now able to extend this partnership to also include business messaging opens up for a whole new way of communicating for many Indian businesses. Our partnership with Tanla is a step forward to offering a simple and effective communication platform for businesses. Tanla and Truecaller will bring in critically important capabilities and is a partnership of two leading companies bringing their innovation platforms together to help enterprises connect with their customers with content that matters. It overcomes the drawbacks of traditional communication solutions and has the potential to transform the digital engagement landscape. We are committed to deepening this partnership as we expand ahead and hoping to serve our users better.”

This association between Truecaller and Tanla intends to encourage businesses to expand their active user base which is more than 300 million for rich media and engaging content with related business messages. These messages may contain images, video, location pins, and documents, simultaneously providing faster deliveries, lower costs and improved analytics.

Uday Reddy, Chairman & CEO of Tanla Platforms Limited, said, “The Wisely – Truecaller business partnership is another step in our pursuit to provide best-in-class solutions to our enterprise customers. Together with Truecaller, we are enabling enterprises to create more relevant, secure, and rich digital experiences with a personal touch. We are thrilled to partner with Truecaller and are confident of achieving impact at scale.”

Users will be able to communicate one way and two ways via a powerful user interface with features such as hyperlinks, phone numbers, and delivery & read receipts. In addition to having images, video, location, and document-sharing features, the platform will also be able to offer brands a better user experience and higher conversion rates. A cloud-based solution providing easy scalability is also available.