LeadsRx, a marketing analytics SaaS platform has been acquired by Unbounce, the leading conversion intelligence platform. LeadsRx, based in Portland, Oregon, helps marketers understand the value of each customer touchpoint across the internet, radio, television, podcasts, streaming services, and other advertising channels, allowing them to improve conversion routes, ad spend, and ROI. Unbounce will be able to provide the power of marketing attribution to its small and midsize business customers as a result of this acquisition.
Tamara Grominsky, Chief Strategy Officer of Unbounce, said, “Attribution is one of the most painful parts of marketing — validating your costs and ROI to your CEO, clients and investors is harder than ever as competition and new marketing channels continue to grow at a rapid pace. LeadsRx solves these pain points for marketers by showing them which channels are performing and which aren’t. By combining LeadsRx’s wealth of new data with our conversion intelligence platform, we have the opportunity to deliver conversion value to marketers across a wider spectrum of the marketing funnel. We’re thrilled to welcome LeadsRx to the Unbounce team as we continue our journey of bringing conversion intelligence solutions to marketers around the world.”
LeadsRx has assisted advertisers in optimizing billions of dollars in marketing spend, collecting anonymous consumer data from 2.5 billion customer touchpoints, and making faster and more informed decisions since its launch. From iHeartMedia and Casper to Cumulus Media, Diray Media, and Rakuten Advertising, LeadsRx now serves over 5,000 global and local businesses and agencies.
AJ Brown, the CEO, and co-founder of LeadsRx said, “Unbounce and LeadsRx share a vision for the future of marketing that machines and marketers can work better together to produce the best results possible. We’re bringing together some of the most creative and inventive engineers, marketing and customer services professionals — I’m excited for what the future holds and the innovative products we will be able to offer companies and agencies around the world.”
These two marketing technology titans will join forces to create new chances for marketers and organizations to grow smarter and quicker. Brown will continue to lead LeadsRx while reporting to Felicia Bochicchio, CEO of Unbounce, although the 21-person LeadsRx team will function independently. While Unbounce intends to integrate marketing attribution into its conversion intelligence platform, LeadsRx and Unbounce will continue to operate as separate platforms until further evaluation.
