Comcast Technology Solutions, a subdivision of Comcast Cable, announced the launch of their Video Artificial Intelligence (VideoAI) service to their customers. The new service works as Software as a Service (SaaS), which helps in analysing the video and providing metadata and content management, which will improve efficiency and operations in advertising.

Comcast, NBCUniversal, and Sky designed and implemented commercial-scale implementations of VideoAI, and the service is provided 24 hours a day to the media and entertainment industry. The service will enable them to analyse the video and identify key on-screen moments and audio events with a better understanding of the video.

VideoAI technology is used in video assets for metadata segmentation and dynamic ad insertion (DAI), which is being widely used by many entertainment and media firms. The VideoAI helps them to widen their business by providing ready-to-use content that is more secure.

“VideoAI from Comcast Technology Solutions is a potential game changer,” said Fraser Stirling, Global Chief Product Officer, Comcast and Sky. “With VideoAI as a managed service, companies can quickly launch a range of AI-powered video services at scale, and benefit from the investments we’ve made internally, to drive their business objectives forward.”

“VideoAI was designed to help our customers remove the complexity of leveraging these technologies effectively across their video content and advertising businesses,” said Bart Spriester, Vice President and General Manager of the Content and Streaming Providers Suite for Comcast Technology Solutions. “At Comcast Technology Solutions, we are relentlessly focused on helping our customers understand and deliver their content in new ways, improve workflow efficiency, and drive automation. VideoAI is a technological advancement on all those fronts. Best of all, our solutions have been proven and deployed at scale from some of the largest operators and content creators in the world. We look forward to working with operators, content creators, and advertisers across the globe on new VideoAI initiatives.”

VideoAI can provide a wide array of capabilities to their customers, such as segmentation, contextual advertising, and can also provide video on demand (VOD). The generation of metadata will enable the firms to provide a better visual experience, with the generation of automated titles, thumbnails, and will be able to detect ad breaks in the content. The ad, based on the context, can be provided using the service and will help in detecting brand advertisements also. The software also helps in providing the coverage of a live event and its summary after airing it.