VIDROVR, an AI and machine learning (ML) pioneer in video robotic process automation (VRPA), announced that it has received an additional $2.5 million in funding to continue reshaping the way government agencies and corporate giants manage and leverage video data. This investment round was led by Prefix Capital with participation from Outlander Labs and D20 Capital. The funding will further enhance the company’s multimodal computer vision and VRPA technology while supporting the tremendous growth it experienced in the past twelve months in its marketing and sales efforts.

Owen Van Natta, Founder at Prefix Capital, said, “The VIDROVR platform converts stored data into real-time awareness. Joe and Dan’s products deliver a new class of intelligence every organization needs.”

With VIDROVR’s newly released end-to-end video analysis platform, enterprises can index and manage live stream and archived video content while accessing and activating video data, which has grown beyond the capabilities of humans. In real-time, VIDROVR utilizes data from the internet, live television, social media, and CCTV cameras to generate actions based on the content. Using this information, customers can take advantage of real-time workflow automation which is aligned with their business goals.

Joe Ellis, co-founder, and CEO at VIDROVR said, “We have seen firsthand the exponential growth of video content across both the public and private sectors, and with that the wasted cycles and misinformation this brings to market. Organizations today need to harness the power of an image, video, and audio data so that they are able to accelerate decision-making processes that further their business. This latest round of funding is a testament to our team’s ability to create game-changing technology that centers on pulling value out of the biggest source of relatable information in the market today, video.”

By capturing additional value inside media assets, VIDROVR AMI enables organizations to maximize their investment in media assets. Through AMI, teams can further automate existing business processes and gain more insights from video, audio, and still, images collected from streams and archives. In addition to knowing how people interact with a business, VIDROVR AWARE gives you access to understanding multi-media in the real world.