The AI-powered platform Quiq has announced the expansion of its customer care service by including WhatsApp and Instagram. The introduction of the two popular social media platforms has enabled Quiq to deliver a consistent customer experience to all its clients. The move to add these two channels is strategic and less costly as it will be easier to reach customers through phone and social media. The brands can also accumulate profit as it will be easier for customers to communicate.

On Instagram and WhatsApp, the most successful firms will improve their online consumer experience by making it more customized and conversational. Quiq’s Conversational AI helps businesses manage incoming queries with incredible efficiency. The Next Gen Asynchronous Contact Centre will transfer unique customer enquiries to human agents. The service provided by Quiq extends from customer assistance to payment, which provides conversational assistance with the help of a chatbot.

Quiq’s CRM interface with Salesforce, Zendesk, Microsoft, and Oracle enables organizations to update their customer communication. Without losing their workflow, the CRM agents working on the phone can easily assist customers who use WhatsApp and Instagram in Quiq embedded CRM.

“Many consumer brands have already modernized their customer interactions with Quiq’s Conversational Platform, but the popularity of Instagram and WhatsApp open up a whole set of possibilities for our clients. I can’t wait to see what conversational journeys they build!” said Mike Myer, CEO and co-founder of Quiq.

Quiq’s support for Instagram and WhatsApp allows marketers to reach out to more customers in a safe and secure manner. While 69 percent of US internet adults use texting on a regular basis to engage with family and friends, just 41% use it to communicate with companies. Customer discussions are also supported by Quiq on Apple Business Chat, Google Business Messages, webchat, Instagram, Facebook Messenger, and more platforms.