A US-based conversational commerce company, Connectly.ai, that simplifies how message-first businesses transform connections into revenue, has been named as one of WhatsApp‘s Business Solutions Providers (BSPs) for the use cases of customer support and time-sensitive notifications.

Stefanos Loukakos, CEO and co-founder of Connectly, said, “We’re proud that Connectly has been named a WhatsApp Business Solutions Provider. This news supports our quest to build infrastructure that enables SMBs to use business messaging as their integrated solution – from lead-gen and conversion to sales and post-order follow up – while providing a seamless experience on both the front and backend.”

Consumer demand for omnichannel experiences has risen dramatically over the past two years as behavior shifts in communication, content access, and shopping have increased. Businesses also accelerated plans for digital transformation while implementing customer-preferred messaging platforms to maintain one-to-one relationships.

Connectly allows SMBs to access the WhatsApp Business API directly and reduces friction in messaging-driven sales. Connectly can provide a range of WhatsApp-specific tools as a BSP for WhatsApp. WhatsApp will also allow businesses to automate alerts and notifications, letting them notify customers of order status and appointment reminders while achieving a 100% delivery rate for a fraction of traditional messaging costs. With Connectly’s AI-powered tools, customers can send multiple customer messages over WhatsApp, SMS, Facebook Messenger, and Instagram from a single inbox, thereby simplifying the process and ramping up engagement and sales.

WhatsApp is used by over 2 billion people in over 180 countries, so users want to connect with businesses as easily and quickly as they do with friends and family. Despite this, existing systems like chatbots use antiquated systems that treat customers like tickets. In addition to automating, segmenting, remarketing, and selling – all within their customers’ preferred threads – Connectly’s products provide SMBs with a holistic view of the customer journey.