A global Business Process Management (BPM) company, WNS, Limited has launched a survey report on the future of business transformation and digitization in partnership with market research firm Corinium Global Intelligence. Participants in the survey were over 100 digital transformation leaders from organizations in North America, Europe, and Australia, who were asked to determine their digital transformation priorities, challenges, and progress.

Keshav R. Murugesh, Group CEO, WNS, said, “90 percent of enterprises that didn’t accelerate their digital transformations in response to the pandemic have lost business as a result. Clearly, advancing the digital agenda is ‘the’ priority in the new normal, with a focus on building AI and analytics-powered tools, capabilities, and business models. WNS is a key strategic partner for organizations looking to drive true business transformation by deploying unique digitally-led strategies, models, accelerators, and critical skills.”

Respondents reported that the COVID-19 pandemic has expanded and accelerated their digital transformation projects. The migration of data, applications, and services to the cloud, as well as improving and automating client-facing and back-office business processes, are among those services.
The study shows that the digital adoption levels differ across industries. Digital transformation is now woven into 28 percent of leaders’ companies. However, 30 percent are still trying to scale up successful digital transformation pilots.

As enterprises fuel their digital transformations by using AI for data-driven approaches and analytics, as well as social media intelligence, they’re focusing on optimizing customer experience – a high-priority area. While many organizations still lack the robust data governance and cybersecurity practices required to take advantage of leading-edge digital technologies, our survey found that many still lack the infrastructure to do so.