WPP, a creative transformational company, has announced that it acquired a company that offers market-leading artificial intelligence (AI) solutions to clients, Satalia. With this acquisition, WPP is aligning its acquisition approach with its growth strategy and building on existing capabilities like those in experience, commerce, and technology.

Mark Read, CEO of WPP, said: “Advances in technology are revolutionizing how people live, work and shop, how brands go to market, and how products and services are delivered. Clients are looking for end-to-end solutions that harness these technologies to grow their business. I’m delighted to welcome Daniel and the Satalia team to WPP as we continue to strengthen our offer to global brands.”

A global leader in enterprise AI, Satalia is one of the UK’s fastest-growing tech companies with clients like BT, DFS, DS Smith, PwC, Gigaclear, Tesco, and Unilever. This company develops algorithms and technologies using machine learning and optimization to radically improve operational efficiency for clients by transforming their business strategies.

The company offers a variety of AI-based services, including a consultancy service for AI strategy, as well as two products: Satalia Workforce and Satalia Delivery. A global group of accountancy and consulting firms, including PwC, use Satalia Workforce to automate and optimize the staffing of their workforce.

Among the leading home-delivery solutions, Satalia Delivery provides the most optimal route and schedule for delivery vehicles for every order and is used by companies including DFS, HSS, Selecta, and Woolworths. Previously, Satalia helped develop Tesco’s last-mile delivery strategy, which incorporated AI throughout logistics and the supply chain.