Yext, Inc., a leader in artificial intelligence (AI) search, launched Find-a-Doc, a solution powered by AI that helps healthcare organizations improve the pre-appointment experience for patients. The Find-a-Doc application is based on Answers, Yext’s revolutionary search platform that helps patients research and finds the right healthcare provider online easily.
Carrie Liken, Head of Industry for Healthcare at Yext, said, “Today, more patients than ever are evaluating options for healthcare online, but far too often, healthcare organizations make it unnecessarily difficult for them to identify the right doctor for their needs. Yext’s Find-a-Doc offers an intelligent solution, helping organizations unify all of the information about their providers in one search experience. Our goal is to make browsing and selecting providers a seamless experience for patients who are ready to convert.”
With advanced natural language processing (NLP), Find-a-Doc understands a patient’s search query and returns doctors who match those criteria – including contact information, a headshot, and a prompt to book an appointment. Yext’s solution does not restrict the criteria patients go into – rather, it allows flexibility and freedom so patients can find exactly what they are looking for.
Yext’s Find-a-Doc solution is already being used by a number of healthcare organizations, including IHA, a Michigan-based multi-specialty medical group that experienced a 400% increase in online appointment conversions after launching with Yext.
Meghan Brescia, Brand Strategy Manager at IHA, stated, “IHA made the switch to Yext’s natural language search from the search that was comprised of blue links only with no opportunities for conversion, often sending visitors down a rabbit hole to find what they were looking for. Yext has given us much more intel on our queries than we had in the past. We identified query trends and prioritized creating some topical FAQs with conversion opportunities.”