ZeroSum announced the release of Auto-Stream – a platform that uses real-time data to assist auto dealers and marketers in the transition from traditional TV to over-the-top (OTT) and connected television (CTV) advertising to boost auto sales and lower advertising costs.
Andy Lobred, President, ZeroSum, said, “In the past year alone, there has been an 81% increase in TV streaming, with 76% of homes in the US having a connected TV according to Nielsen data. With millions of prospective car buyers using streaming services every month, marketers are eager to explore more targeted and efficient OTT and CTV advertising options. We created Auto-Stream to help them make that happen effectively by offering what no other platform can: VIN-level attribution for video.”
OTT and CTV are difficult for many auto dealers to implement because of obstacles such as OEM brand standards, lengthy turnaround times, and costly production. ZeroSum’s Auto-Stream eliminates these barriers by leveraging its robust inventory database, together with its proprietary audience of active shoppers and its vehicle identification number (VIN)-level attribution.
A dealer’s live vehicle inventory can be integrated with the platform to assist marketers in creating, targeting, and delivering ads that are specific to a VIN in less than 24 hours. The proprietary technology uses artificial intelligence (AI) to develop customized commercials for each VIN in inventory to eliminate the high costs of production. Active car buyers looking for new vehicles off dealer lots are targeted by Auto-Stream.
Nick Dionne, Vice President of Product and Marketing, ZeroSum, said, “We feel what Auto-Stream provides is truly a game-changer. The ability to have intelligent, customizable, inventory-fueled creative options, done quickly with none of the hassles, will allow our customers to modernize their marketing in ways never before possible.”
Dionne, added, “No other technology can dynamically and automatically adjust creative and spend distribution based on real-time data like ZeroSum’s can. Dealers using MarketAI are seeing inventory turns moving as much as 40% faster while acquisitions costs are reduced by 70%.”
With the integration of a dealership’s live vehicle inventory, users can create, target, and deliver VIN-specific ads within 24 hours. The proprietary technology reduces production costs by using AI to generate individual commercials that are integrated with the brand standards of each VIN in inventory. A main goal of Auto-Stream is to target active car buyers who are looking for pre-owned vehicles.