Marketing tech user-acquisition and engagement platform, Zoomd Ltd., a fully owned subsidiary of Zoomd Technologies has purchased the artificial intelligence (AI) marketing platform, Albert Technologies. Leading brands across the world leverage the services of Albert to drive fully autonomous digital campaigns.
Ofer Eitan, Zoomd CEO, commented, “While we are also releasing some of our products onto a Self-Service and SaaS business model, Albert enhances our efforts immediately, with additional solid offerings that cover branding and awareness needs. Furthermore, we view Albert as complementary for mobile apps, particularly with regards to our future plans relating to Web3. We view M&A activity, which includes industry professionals, supplementary technology and solid customer base, as a part of Zoomd’s growth objective. This acquisition shows our ambition to provide our partners a SaaS platform for scaling with minor efforts. Albert’s team is a group of extremely talented veterans that fit Zoomd’s culture. They have a number of Fortune 500 customers that will now be able to use our products and services. We are happy and excited to have the team come on board.”
Albert automates the allocation of expenditures and the optimization of creative and developing campaigns across paid search and social media by processing and analyzing audience and tactical data at scale. Albert’s value offer to customers is to simplify the challenges of scaling, especially using the Google and Facebook platforms, by executing campaigns at a pace and scale that was previously unthinkable. Albert eliminates the manual and time-consuming tasks that typically limit the effectiveness and results of modern digital advertising and marketing by autonomously combing through large amounts of data, converting this data into insights, and autonomously acting on these insights across channels, devices, and formats.
“We are excited to join Zoomd, a fast-growing company in the marketing technology space. We believe that our business, based on our unique, patented, and proven technology, will further accelerate given the great scale and financial strength of Zoomd,” stated Or Shani, Founder, and CEO of Albert.
The share component of the consideration will be valued at the greater of (i) the closing price of the shares on the day before they are issued and (ii) US$1.00 per share for the purposes of the Transaction. Any of the debt from the side of Albert was included in the transaction. Prior approval of shares from the Toronto Venture Stock Exchange (TSXV) is needed for the transaction.
